Unfiltered thoughts on building products, AI, and what it actually takes to make things that didn't exist before — from the WhiteMirror Technologies team in ., India.
There are a thousand frameworks for building companies. Lean startup, design thinking, jobs to be done. But every venture we've built — and every great venture we've studied — starts with one question that none of those frameworks name. Here's what it is, and why it's the only question that matters before you write a line of code.
Every second startup in India right now claims to be "an AI company." Most of them are wrappers. Here's how we think about the difference between AI as a product and AI as a feature — and why it changes everything about how you build.
. gets overlooked in the Indian startup conversation. Bangalore gets the money, Delhi gets the press, Mumbai gets the finance. We chose . deliberately — here's the strategic logic behind that decision and what it means for how we build.
The best-built product in the world dies without someone to sell it. After spending months building Mira, here's what we learned about finding the first 10 customers — and why it was nothing like we expected.
Early thoughts on products, AI, and building from .. No newsletters. Just conversations.